Established in 2009 by designer Mary Welch, the Ragdoll & Rockets brand began with a vision inspired by her daughter, who was six years old at the time. Welch wanted to design comfortable children's clothing with a sophisticated edge, rather than the overdone embellished pieces she was seeing on the market. The name Ragdoll & Rockets originated from the thought that Ragdoll would be the girls' side of the brand and Rockets would be the boys. Motivated by her daughter's want to have the softest of pieces, Mary went to the drawing board and opted for more subtle embellishments, like hand-stitched garments that were both stylish and comfortable.